He began his music career as a member of hip hop group Diggin' in the Crates Crew (D.I.T.C.), then forged a solo career and set up his own label, Terror Squad, to which he signed Big Pun, Remy Ma, Tony Sunshine, Cuban Link, Armageddon, Prospect, Triple Seis, and a then-unknown DJ Khaled, as well as discover producers Cool & Dre.įat Joe's debut solo album, Represent, was released in 1993 and spawned the single ' Flow Joe', which reached number one on the Billboard Hot Rap Songs chart. Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper from New York City.